The answer is as multifaceted as the region itself.First and foremost, there is the history of this land. There's no other place in the world where you can you walk in the footsteps of Socrates, admire the Acropolis, a monument that stands proud through the centuries, and feel the pulse of ancient democracy. Attica is the cradle of the Western civilization, a place where every stone has a story to tell– of philosophy, art and democracy. From the Theater of Dionysus to the Ancient Agora, history comes alive before your eyes. Next comes the natural beauty. Attica is more than just urban landscapes. It is the enchanting Athenian Riviera, with its organized beaches and crystal-clear waters. It is the slopes of Mount Parnitha and Mount Hymettus, offering unique opportunities for hiking, biking and contact with nature just minutes from the city center.

It is the Saronic Islands –Hydra, Spetses, Aegina, Poros–, each with its distinct character, traditional architecture and warm hospitality, all easily accessible. And of course, there’s the urban experience. Athens is a city that never sleeps. Let yourself get lost in the picturesque alleys of Plaka, taste the rich flavors of Greek cuisine in countless tavernas, enjoy a coffee in a lively square or experience vibrant nightlife. With world-class museums, art galleries, theaters and music venues, Athens offers endless choices for every taste.

 

 

In the Region of Attica, we view tourism not just as an economic activity, but as a vehicle for cultural promotion, environmental protection and improved quality of life for residents. That’s why we prioritize sustainable development, with society as our ally and our focus set not only on the present, but also on the future. The key pillars of our strategy are:

 

Infrastructure Development
More than 280 projects across Attica are underway or planned for the coming years. Projects that will improve daily life, boost the economy and ofcourse enrich the visitor experience.

 

Environment Protection and Sustainable
Growth We aim to ensure that tourism does not harm our environment. This includes promoting green infrastructure, managing waste, saving energy, using renewable sources and protecting our natural ecosystems – to leave a more climate-resilient Attica for future generations.

Promotion of Cultural Heritage
Our rich history and culture are the core of Attica’s touristic identity. We invest in promoting and preserving archaeological sites and monuments, supporting local traditions and arts and highlighting contemporary artistic creation. Greater Athens area is one of the preeminent global metropolises, with a strong cultural and artistic footprint.

 

We develop alternative forms of tourism to give prominence to lesser-known but equaly beautiful areas –like Eastern and Western Attica and the Saronic Islands– boosting, this way, local economies while offering our visitors a more complete, authentic experience.

 

 

Tourism should also benefit locals. By creating jobs, supporting local businesses and improving infrastructure, we aim to make life better for all our citizens. We want tourism to be sustainable and supported by the community.

 

We embrace new technologies to offer a more modern and innovative experience. From digital guides and apps to smart mobility tools and information, we invest in innovation to make your visit even more enjoyable.

 

I invite you to discover Attica – live its history, embrace its experiences, feel its pulse. We are here to welcome you, ensuring your time with us is not only unforgettable, but also respectful of our environment and our people. After all, this is where the concept of hospitality –philoxenia– was born and we are the ones who can offer it to you authentically.