Greek luxury tourism makes its bow in the United Arab Emirates market with the 2nd Greek Deluxe Travel Roadshow to be setting for Dubai, on February 25. The event aims to promote Greek luxury tourism and increase the flow of high-spending travellers to Greece. “The Middle East is unquestionably a key target market within the context of positioning Greece as a leading global luxury destination and attracting visitors with a higher travel expenditure”, says Iossif Parsalis, Managing Director of Marketing Greece, the financially independent non-profit organization that acts as the official representative of Greek tourism. “Our approach to luxury travel does not simply consist of offering high-quality services and comforts, but encompasses seeking to maximize every aspect of the visitor’s personal experience, particularly once they have acquainted themselves with the authenticity and local culture of Greece’s destination”, he added. The event will take place at the hotel JW Mariott (Deira) in Dubai, under the auspices of Marketing Greece, along with the support of the Greek Embassy in Abu Dhabi, while Rollerdeck Associates and Amuse Concept Events in cooperation with Emirates Airlines are co-organizing. Greek hotel representatives will attend the event that will further include the presentation of various Greek destinations, as well as meetings with local travel agents.