Athens sets high standards and looks forward to a promising future of growth as it presents a huge opportunity for investment in almost every hotel category. “This period of flourishing can definitely be prolonged beyond the estimated two years, provided new investors enter the market”, says HVS, a leading consulting and services organization focused on the hotel, mixed-use, shared ownership, gaming and leisure industries. In its November report, HVS noted that the Athens would benefit as a destination if hoteliers were to decide that it is worth concentrating their efforts on attracting international brands. “Major international brands have very limited presence in the Athenian market in comparison with other major European capitals”, notes the report, which is based on data focused on the Greek capital’s tourism performance in recent years. According to the report, international arrivals at Athens International Airport recorded an impressive increase of 28.3 percent for year-to-September 2014, within a general increase in tourism inflow in Greece, added the fact that that many airlines have introduced more flights to Athens.

Compared to other European cities, Athens demonstrated the second largest RevPAR growth in September 2014. According to data recently released by the Athens-Attica and Argosaronic Hotel Association, Athens’ hotel market posted a 91.7 percent occupancy for the month of September 2014, a 17.2 percent increase from the same month in 2013.