The “heart of Greece” will from now on beat on every Greek product that “leaves” the country, as all local products exported to the international markets will bear the heart-shaped logo of certified origin, announced earlier this week the Hellenic Association of Advertising-Communication Agencies (EDEE). “The logo alludes to the ‘Greekness’ of the product”, said to Capital.gr Mrs. Leonie Yagdjoglou, founding member of MILK Branding Professionals, the Greek agency that designed the winning logo. The logo was designed by Yiannis Roussos and completed under the guidance of George Anastasiadis and Mrs. Yagdjoglou. It was selected after a draw by EDEE among a number of Branding & Design companies, which offered in March 2013 to undertake the project free of charge.